Denver's rental vacancy rate has reached 6.1%, prompting more landlords to lower renters. How much of your rental real estate is sitting empty? Instead of dropping rental rates, invest in digital property marketing.
A thorough marketing strategy can help you attract quality tenants. You can gain a competitive advantage in today's tough market.
Not sure where to start? Read on for the five tips you need to draw tenants to your doorstep!
1. Update Your Rental Property
Don't let your beautiful rental property crumble. You won't attract quality tenants if the property is falling apart. Instead, stand out in today's market with upgrades that boost the property value.
Effective upgrades include:
- New kitchen appliances
- New flooring
- Energy-efficient windows
- Backsplash
- New light fixtures
- A fresh coat of paint
Don't forget the landscaping. Improving the property's exterior is your chance to make a strong first impression on potential renters.
After making these upgrades, take new photos of the property. High-quality photos will draw renters to the listing. Use these photos to elevate other marketing strategies.
2. Optimize the Listing for SEO
Search engine optimization (SEO) can help your property listing rank at the top of search pages. When renters search for Denver, CO rentals, yours will appear. SEO can help you generate more brand awareness and website traffic.
Optimize your rental property listing using SEO best practices. Add location-specific keywords to the:
- Page title
- URL
- Opening and closing paragraphs
- Body text
- Image file name and alt text
- SEO title and meta description
Provide all the information renters need to fall in love with your rental. Create a list of amenities, recent upgrades, and your house rules. Write about the experience of living in the area.
End your listing with a compelling call to action. Complete a rental analysis before setting the rental rate.
3. Pay for Property Advertising
Paid advertising can direct more people to your online listing. Use Facebook and Google Ads to advertise online. Share eye-catching photos of the property to draw in renters.
Paid advertising can become costly if you lack experience. Consider partnering with a property management company. Leverage their expertise to make more effective campaigns.
4. Engage on Social Media
Engage Denver renters on social media. Show off photos of the property and answer their questions. Get them excited about living in your rental.
Talk to your recent renters. Ask if they can share their reviews online.
Reviews from previous renters will generate brand trust. You'll have an easier time attracting new renters.
5. Hire a Property Manager
Instead of developing your marketing strategy alone, outsource. Hire an experienced property manager. Their services can enhance tenant living experiences.
Happy tenants are more likely to renew their leases or rave about living in your property. You can retain and attract renters without stress.
Invest in Effective Property Marketing
A thorough property marketing strategy can boost your occupancy rate. You can generate more rental income and find peace of mind. Use these tips to start marketing.
Otherwise, outsource. Team PMI Foothills has 20 years of local experience helping property owners like you thrive. Leverage our years of experience, proven strategies, and state-of-the-art technology.
Ready to attract quality tenants? Contact us today to discuss your marketing strategy.
